New Delhi:

Honda Motorcycle & Scooter India

(HMSI) today inaugurated its premium big bike business vertical -Honda BigWing in Rajkot.

Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India,said, “Our focus is on expansion of Honda BigWing (Honda’s exclusive premium motorcycle network) to deliver a truly differentiated immersive experience closer to customers. Today, we are delighted to inaugurate BigWing in Rajkot. Through this new premium outlet, we aim to take Honda’s fun motorcycles closer to customers in Rajkot and bring to experience our mid-size range of premium motorcycles.”

Ensuring safety and convenience of customers, Honda BigWing brings Immersive Digital Experience. The virtual platform allows customers to experience the complete fun motorcycle line-up, riding gear and accessories in granular detail while sitting in the comforts of their home, the company said in a media release.

Further strengthening its penetration across the country, customers can now experience the differentiated Silver Wings at over 100 operational touchpoints, the release added.

Honda’s premium motorcycle retail format is led by the BigWing Topline in top metros and BigWing in other demand centers, the company said.

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